TOY – if you aren’t already acquainted – are a rather good and rather popular (40,000 strong fan-base) indie rock/psychedelic rock band from Brighton. They spent much of last year being nominated for awards, playing alongside Placebo and galavanting across South America.
Now they’re unleashing a brand new single. Released on Heavenly Recordings, the track – It’s Been So Long – is taken from their recently birthed 2nd album – Join The Dots.
The single will be available on 7”, download and features an un-released track – Not On Your Own – which was recorded during the album sessions.
The accompanying video was directed by Douglas Hart – the first bassist and founding member of the Scottish band The Jesus and Mary Chain. Fact. He now spends his days crafting awesome video’s for the likes of Babyshambles, Wolfman and My Bloody Valentine. He had a few words to say about the vid:
“The video for TOY’s ‘It’s Been So Long’ features calibration charts used for everything from testing focus on microscopes and optical movie projectors to the calibration of cathode rays and the accuracy of the US Army Air force’s bomb and gun sights. The video also includes colour reference charts which instruct technicians as to the true nature of black, white and the three primary colours which combine and overlap within optical devices to create every imaginable colour and shade. Often these charts include strange symbols mapped out in mysterious lines, spirals, and solid shapes, some of which look like they belong on the pages of a New Orleans Voodoo curse, or on an Op Art canvas.”
They recently announced details of a U.K. headline tour. This includes a gig at London’s Shepherd’s Bush Empire – their biggest U.K. show to date .