BBC Music Introducing Hosts Amplify 2017

As we all know BBC Introducing Music is a fantastic programme that helps get the great musicians heard and the opportunity to put their foot in the Music Industry door, helping the likes of The 1975, Catfish And The Bottlemen and Wretch 32 – just to name a few. BBC Introducing Music now celebrating it’s 10th anniversary, has created a 3 day event at the Excel London for emerging artists, music professionals and aspiring creatives to gain a great insight into the Music Industry and how one can develop and push their passion. With workshops, live performances, talks and one to ones BBC Introducing Amplify is the weekend event not to be missed. Hoxton Amp was lucky to attend on Friday, here are the highlights!

Friday, opening day starts with Singer Songwriter Jamie Cullum sharing his expertise on Songwriting and how he created some of the biggest hits to date. Next in the Journey Theatre in association with AWAL is the band of the moment Blossoms, sharing their fantastic story from creating the band in Stockport to playing stadiums and reaching number 1 with Huw Stephens. These talks with some of the biggest names in music is a great insight and opportunity for inspiring songwriters to hear the creative process and any challenges they are to face. With live Q&A’s from the audience, it was noticeable that this was a passionate and inspiring event for young people.

Throughout the weekend, Soundcloud powered the Industry Session, a talk filled with exciting Industry Professionals whose names bring a sparkle of hope to your eyes. Attending the Music Manager Masterclass, an envious panel consisting of Jamie Oborne (Dirty Hit, The 1975), John Dawkins (Charli XCX, Tom Grennan), Clarisse Quinn (Eliza Dolittle) and last but not least Tara Richardson (Foals) discuss the responsibilities and challenges of being a successful manager. John Dawkins stated ” They’ll be days in the office where I’m thinking what the f*** am I doing, then you’ll get that one piece of news and you think F***ing come on” as he jumps out of his seat. Extremely relateable but ultimately inspirational, it was refreshing to hear that the biggest names in music have those down days but it’s also extremely important to keep on going. As an attendee, this was by far the best talk of the day and it was evident that others agreed and an atmosphere of motivation was presented in the studio. Touching on the topic of Mental Health it was great to bring awareness to this usually shadowed discussion, the importance of recognising an artists and managers well being was well notified and the support that is being constructed in Music today is touching.

Walking around Amplify, it was bustling with trendy young artists and music professionals all with hope in their eyes and style that impressed and inspired one and other. Though the passion for music brought us all here today it was interesting to see an array of genres filling the floor conveyed by different styles. Instrument and DJ workshops echoed the space, but it was The Amp stage that provided sound to draw in the crowds. During this time, emerging Rock band Reigning Days owned the stage and evidently the Excel as I had to fight my way to the front, correlating from The Amp Stage to the whole event it was clear that BBC Introducing had created an amazing event that was fantastic for upcoming musicians. Though as an Industry professional, the only negative aspect to the event was that it was primarily catered for musicians and not aspiring booking agents or tour managers; nonetheless Hoxton Amp was happy to be a part of an eye opening event. Thanks for the invite!

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Hannah Elaine

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